Scream with Delight With Better conversion rates in direct response marketing

Come to the Dark Side… we have cookies (and cash)!

Yeah, it’s a common misconception… that the world of Direct Response copywriting is one inhabited by jumped-up hype merchants flogging anything they can get their hands on with overblown headlines and insanely inflated claims.

Truth is, that’s not entirely the case. Sure, there are a few bad apples out there making use of the proven techniques and heightened persuasion tactics that are commonplace in Direct Marketing, but we don’t let them put us off…

Because proven is exactly what it is. It just depends on how you use it.

Now, Direct Response can mean quite a few forms of copy — both print and digital — but in this particular case I’m talking about print sales letters.

Whether long form or short form, if you need a sales writer then a Direct Response copywriter such as myself could be your best friend. Having trained through a number of legendary copywriters such as John Carlton, Ted Nicholas, Dan Kennedy and Mark Ford (aka. Michael Masterson), you’ll find my particular grasp on sales letters to be highly proficient.

(I’m not going to say “second to none”… my expeditions into my own rectum haven’t led me quite that far yet.)

Mix that written sales skill with strong business ethics and you have a winner. Yes — that means that if you happen to be one of the aforementioned hypey weasels looking to offload a ton of crap stock to easily-duped suckers, then you’re out of luck here. Feel free to take yourself elsewhere.

If, on the other hand, you have good product, an appreciation for your customer base and, hell, let’s just say it — a soul, then with my help you could send not only the perfect salesperson, but your customer’s greatest champion straight to their open arms through their letterbox. What would you say if we managed to leave your current control in the dust?

You can tell me later.

And it isn’t just sales, either: Direct Mail works wonderfully for fundraising, so if your non-profit/charity could do with a crack at beating the current control mailer and gathering even more funds to divert to your mission, you need only hit the button below and we’ll see if we can’t do just that. There might even be something in the way of a charitable discount in it for you…

Oh… and just so you know… I run a bit of a “special” ship here when it comes to physical (sales) mailers…

I give you the option to keep your upfront costs down (after all, printing the damned things isn’t cheap!) in favour of commission on gross sales gained by the promos I write… but I will not draw commission until your copywriting investment has been recouped in full.

This way, we both have skin in the game — and it’s entirely in my interest to ensure that we both make as much revenue as possible, for as long as possible.

If something isn’t working, if something seems to be wrong… it’ll be fixed. Simple as that.

So what are you waiting for? Button to get in touch is just below.

Member of the Professional Copywriters' Network