It’s true… Facebook can be a cruel mistress for the unwary.
We’ve all been there… feeling like you’re leaning over the edge of an endless pit, dumping your money in like it’s happy hour at a Vegas casino…
And the bright lights, screaming winners and endless Raspberry Mojitos have made your better judgement jump ship.
What you thought would be a gold-plated, revenue-generating business unicorn turns out more like an old clapped-out Fiesta that just does donuts ’til the wheels fall off. Exciting in the beginning, but a depressing waste at the end.
So you write it off… lick your wounds after a few tries and shove Facebook ads into the “thanks but no thanks” box…
But what if I told you Facebook is actually perfect for advertising your local business?
If you serve customers and clients within a particular geographic area, Facebook’s combination of insanely huge audience and fine location targeting is the best you’ll find online.
That’s true, too. You just need to know how to handle it.
But it isn’t easy for busy managers and business owners to get grips. You not only need to consider your targeting, but also:
- Your creative (the ads themselves).
- The best approach for your market and the offer you’re presenting (so you can turn those viewers into leads with the least resistance).
- Ongoing performance monitoring to see when and where tweaks are necessary.
It really isn’t a case of simple, push-button success… and it’s a shame that so many local businesspeople like you discover that the hard way — and end up turned off from the hidden gold Facebook has to offer.
But today, that frustration comes to an end… because when you join The Copy Crypt as a Facebook advertising client, you’ll get: