Everything you need for a flawless product launch…

If you’re gearing up for the release of a new product or service, you’ll find no better way of getting your marketing ducks in a row than snapping up a bespoke Product-Specific Marketing Dossier (PMD).

What is it?

Well, simply put, a PMD is a marketing repository created for each individual product or service that your business offers. It lays the foundations of your marketing efforts for that particular product — including:

        • Product overview
        • Unique Selling Proposition
        • Benefit breakdown
        • Prospect profile(s), including expected questions and objections
        • A complete suite of suggested slogans, taglines, headlines and positioning statements
        • Product voice guidelines

It’s your core selling points, core prospects and core messaging all laid bare from a marketing standpoint. Everything you need for a perfectly positioned campaign right out of the gate.

So your new product is ready to soar like an eagle… instead of dropping like a dodo.

Copy for your complete sales funnel is not included, but with a PMD for each of your products to hand, when it comes time to write those promotional materials your in-house team (or outsourced agents) will know exactly what direction they need to be facing — cutting down massively on time, cost and effort.

PMDs are also ideally suited for new campaigns for existing products, repositioning and rebranding.

This is your fuel. Get ready for launch.

Put your name down for the Copy Crypt mailing list and be the first to know about new content, EXCLUSIVE offers and free gifts that help YOUR business stand out from the crowd.

YOU'RE IN!

WELL DONE

I'LL BE IN TOUCH SOON